Search engine optimization techniques have seen many changes since the practice began. In the earliest days of the SEO industry, keyword stuffing was considered to be the most effective, albeit an unethical, method of generating a respectable amount of online traffic. This method, luckily, is now considered to be extremely depreciating to the online reputation of a brand. Search engines are improving their algorithms to better identify and locate the websites which do not provide a satisfactory user experience.
The intention of Google and other search engines is to provide relevant information to the user, without having to subject them to inferior or divergent content. To help organizations better understand the consequences of the minor changes that they have made to their website, Google has an inbuilt analytic tool which would prove to be very useful to the ones who can apply the data that they can gather from it. The following tips can guide you towards understanding how to use this tool to measure the success of your search engine optimization strategies:
1. See the amount of traffic the your website is currently generating: The basic function of Google analysis gives you a report of how many people visit the website for a general theme of keyword which you input. This function provides a lot of insight about the behavior of a visitor on your website. You can find out how effective the webpage is at attracting and holding the attention of the audience.
2. Find out the source of traffic: This would be especially useful when trying to measure the success of your SEO campaign. You can find out the different sources through which people find access to your website by checking the acquisition efficiency report. If, for example, you have taken the effort to create referrals in social media sites like Twitter, you can see the number of unique visitors, new visits and conversion rates of the traffic that your efforts on Twitter have generated.
3. Check which mobile operating systems are most used: This comes in handy to people who have websites which are optimized for viewing on smartphones. The mobile performance analysis identifies which operating systems are most used to visit and browse through your webpage.
It is best to hire a professional who would be able to deal with keeping your website up to date with the many changes that the Google search algorithm sees. In many areas throughout the U.S. like Bobs SEO company in Las Vegas, Nevada, offer a comprehensive set of internet marketing services which would prove beneficial to your business.